Creating a Great Webinar

Description

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, webinars provide a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. You will develop the skills needed to promote, host, or facilitate a great webinar for your company. Sharing your passion and knowledge with a webinar is the best way to reach many with the power of one.
 

Course Objectives

  • Define webinars and their purpose
  • Choose the best formats
  • Prepare for webinars
  • Avoid common mistakes
  • Understand how to interact with the target audience
  • Follow up successfully
     

Syllabus

Module One: Getting Started

Introduction
Course Objectives

Module Two: What Can a Webinar Do?

Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Case Study
Module Two: Review Questions

Module Three: Successful Webinar Criteria

Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Case Study
Module Three: Review Questions

Module Four: Find the Right Format

Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team
Case Study
Module Four: Review Questions

Module Five: Marketing and Social Media

Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Hashtags
Case Study
Module Five: Review Questions

Module Six: Leading up to Your Webinar

Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Case Study
Module Six: Review Questions

Module Seven: Drive Up Registration

Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page
Case Study
Module Seven: Review Questions

Module Eight: Presentation Tips

Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Case Study
Module Eight: Review Questions

Module Nine: Interacting with Your Audience

Polling and Surveys
Answer Solicited Questions
Activities
Q&A Sessions
Case Study
Module Nine: Review Questions

Module Ten: Mistakes to Avoid

Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing
Case Study
Module Ten: Review Questions

Module Eleven: Post Event

Contact No Shows
Follow Up Emails
Call to Action
Make It Easy to Share
Case Study
Module Eleven: Review Questions
Wrapping Up
Creating a Great Webinar
LevelAll levels
ContentText / video
Study time3-4 hours
AccessLifetime
€ 49.00

Contact information

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