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This Digital Marketing Specialization is a set of five courses (plus one short bonus course) and the final assignment. They will all prepare you to become a skilled Digital Marketing Specialist.
All courses and assignments in this specialization take around 50 hours to complete. You will get the chance to demonstrate your knowledge in more than 60 quizzes (480+ questions) and the final assignement (a 1000-word case study) - something every employer will surely appreciate.
Once all courses have been completed and the final assignment submitted and positively reviewed, you will receive your Digital Marketing Diploma and a specification of all the topics that you learned during this specialization program, for your current or future employer.
This Specialization includes the following courses:
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. You will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
Marketing Basics will provide the basic knowledge and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.
In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, webinars provide a great environment for these activities and so much more.
Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. You will develop the skills needed to promote, host, or facilitate a great webinar for your company. Sharing your passion and knowledge with a webinar is the best way to reach many with the power of one.
Goal setting is one of the most basic and essential skills someone can develop. What makes a good goal? We touch on goal characteristics, time management, making a to do list, and what to do when setbacks occur. This course will provide the knowledge and skills for you to complete more tasks and get things done.
Our Goal Setting and Getting Things Done course will cover strategies to help you overcome procrastination. These skills will translate into increased satisfaction in your professional and personal life. You will learn the Goal Setting characteristics of successful people and in turn will become happier and more productive.
Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.
With our Social Media and Marketing course, you will discover the specifics of how to effectively use social media marketing and its pros and cons.
|Content||Text / video|
|Study time||3-4 hours per course + final assignment|
We will contact you as soon as possible to confirm and set the date and time.