Media and Public Relations
LevelAll levels
ContentText / video
Study time3-4 hours


In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Course Objectives

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication


Module One: Getting Started

Course Objectives

Module Two: Networking for Success (I)

Creating an Effective Introduction
Making a Great First Impression
Case Study
Module Two: Review Questions

Module Three: Networking For Success (II)

Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Case Study
Module Three: Review Questions

Module Four: The Meet and Greet

The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)
Case Study
Module Four: Review Questions

Module Five: Dressing for Success

The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Case Study
Module Five: Review Questions

Module Six: Writing

Business Letters
Writing Proposals
Executive Summaries
Case Study
Module Six: Review Questions

Module Seven: Setting Goals

Understanding Goals
Helping Others with Goal Setting
Case Study
Module Seven: Review Questions

Module Eight: Media Relations

Web Presence, Blogs & the Internet
Case Study
Module Eight: Review Questions

Module Nine: Issues and Crisis Communication Planning

Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Case Study
Module Nine: Review Questions

Module Ten: Social Media (The PR Toolkit)

Social Bookmarks
RSS Feeds
Case Study
Module Ten: Review Questions

Module Eleven: Employee Communications

Verbal Communication
Non-Verbal Communication
Email Etiquette
Negotiation Skills
Making an Impact
Case Study
Module Eleven: Review Questions
Wrapping Up

Contact information

Thank you

We will contact you as soon as possible to confirm and set the date and time.

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